UI/UX Design & Branding
UI/UX design and branding for apps people enjoy using
Good UI/UX design makes your app easy to understand from the first tap. We design the screens, the flow and the brand around them, then test it all as a clickable prototype before any code is written.
What we design
UI/UX design for apps and websites
UX (user experience) is how your product works: the steps people take and how quickly they get what they came for. UI (user interface) is how it looks, such as the layout and colours. You need both done well. After all, a beautiful screen that confuses people still loses them.
Our work covers mobile apps, web apps and websites. We also design the brand that ties them together, from your logo to your app store listing.
The apps in the portfolio below, including Scouts Capital and Motion Shield, were designed and built by our team. So when we design, we know exactly how it will be built.
Why it matters
Why UI/UX design matters for a new product
Founders often treat design as decoration to add at the end. In practice, it decides whether people understand your product in the first minute, and whether they come back.
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Fewer people give up
Clear screens and a short path to the first useful moment mean fewer people drop out during sign-up or checkout.
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Cheaper changes
Moving a button in a prototype takes minutes. But changing the same thing after it's built takes days of development time, so designing first saves money.
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Trust from day one
A consistent, polished brand makes a small startup look credible to users, partners and investors, long before you have big numbers to show.
How we keep it lean
Design the smallest product worth testing
Nobody needs fifty screens designed up front. Instead, we map the path a new user takes and design those screens first. Then we turn them into a prototype you can tap through on your phone.
That prototype can go in front of potential users or investors straight away. Their reactions show you what to keep and what to cut, before you pay for development.
Rachel Clark, Director of Equiapp, said in her Clutch review: “They took me through the whole process in detail.”
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Real feedback early
Testing a prototype with a handful of target users catches confusing screens while they're still cheap to fix.
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AI for speed, people for taste
AI tools help us explore layouts and build prototypes faster. Every design decision is still made and checked by a designer.
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Designs you own
Once the project is paid for, the designs, logo files and intellectual property are yours to use with any developer.
Our process
How our UI/UX design process works
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Brand and goals
We start with a call about your idea, your users and the feel you want. Then we pull together mood boards, colours and type that suit your brand.
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Logo and screen concepts
We create concepts for your logo and main screens, then refine them with your feedback. Revisions are unlimited, so we keep going until you're happy.
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Clickable prototype
The key screens become a clickable prototype you can try on your own device and share with early users for feedback.
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Ready for development
Final designs come with the colours, fonts, spacing and components developers need. If we're building your app too, there's no hand-over gap at all.
Accessibility
UI/UX design that everyone can use
As we design, we check colour contrast, text size and tap targets against the Web Content Accessibility Guidelines. Accessible design isn’t only fairer. It also makes your product easier for everyone, for example someone squinting at a phone in bright sunlight.
Apple’s and Google’s design conventions matter too, so we follow them for each platform. That way, your app feels familiar to iPhone and Android users. For more ideas, read our tips for mobile app UX.
Cost and timeline
How much does UI/UX design cost?
The cost of UI/UX design depends on how many screens your product has and whether you need a new brand as well. So a focused first version costs much less than designing an entire platform.
A free, detailed quote arrives within 48 hours of our first call. If we design and build your product together, it all sits in one quote, so you don’t have to manage separate suppliers. See our Flutter app development and web app development services.
Projects.
We've helped businesses across industries achieve their goals. Here are some of our recent projects.
Testimonials
Reviews.
Rated by 15 verified clients on Clutch.
“The team was always open to feedback and willing to adapt quickly when needed.”
Mobile App MVP Development for Fantasy Sports Platform
“We were impressed with their ability to deliver complex features on time while maintaining high code quality.”
Software, Website & Mobile App Dev for Stylists Marketplace
“They took me through the whole process in detail.”
Mobile App Development for Equestrian Events Finder
“I'm impressed by their time efficiency.”
Mobile App Development for Sports App Provider
“It’s great to work alongside passionate people who believe in your ideas.”
Road Incident Reporting App for Software Dev Company
“They were also great in overcoming some issues we stumbled upon along the way.”
Mobile App Dev for Finance Company
“I’m made to feel like I’m their only client, which is amazing.”
Android & iOS App Dev for Social Platform
“Ingenious was also easy to get on with and work with. It didn't feel like I had to instruct them.”
Mobile App Dev for Career Management Platform
“I am really happy with the results.”
Mobile App Dev for Camera Tech Company
“They were willing to negotiate the price and were honest about what they could deliver.”
Mobile App Dev for Social Platform
“They’re an experienced team that will support you at every turn.”
Fintech Mobile App Development for Digital Marketing Agency
“We were impressed by the speed and quality of their work.”
Mobile App Dev for Card Discount Company
“Ingenious has given me great service and done everything I’ve wanted to do.”
App Development for Sports Betting Company
“The founder was impressive. He was very personable, proactive, and creative, and he knew his stuff.”
Scalable Mobile App for Coaching Program
“...I had a very smooth customer experience.”
Mobile App Development for Meal Delivery Platform
FAQ.
Here are some of our most frequently asked questions and answers.
What is the difference between UI and UX design?
Do I need branding before I design my app?
What is a clickable prototype?
How many design revisions do I get?
Can you redesign my existing app or website?
Will my developers be able to use your designs?
Who owns the designs?
How long does a UI/UX design project take?
Have a project in mind?
Let’s talk.
Tell us about your project, whether it’s a mobile app, a web app or a brand-new idea.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
Within 48 hours of our first call, you’ll get a free breakdown of your project’s timeline and cost.
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