Web app development for founders and startups

A web app is software that runs in the browser. Booking systems, marketplaces, customer portals, SaaS tools and internal dashboards are all web apps. People sign in, get something done and come back. A brochure website, by contrast, mainly tells visitors about your business.

We handle the whole build. That covers the screens people use and the database and backend behind them. It also covers logins, payments, emails and hosting the finished product on your own domain.

For an app on the App Store and Google Play as well, our Flutter team can use the same backend. That way, you don’t pay to build it twice.

For many founders, a web app is a quick, low-cost way to test an idea. That’s because there’s no app store review, you can update it whenever you like, and anyone with a link can try it on a laptop or phone.

A mobile app makes more sense when people will use your product several times a day, need push notifications, or rely on phone features such as the camera or location. Plenty of products end up with both, and we can plan for that from the start.

Our blog post on mobile or web: which to build first goes into more detail.

The quickest way to waste a budget is to build every feature before anyone has used the product. So we start with the smallest version that proves people want it. Then we launch it and decide what comes next based on what users actually do.

Mixpanel analytics also comes as standard, so from launch day you can see which features people use and where they get stuck.

Most of the web apps we build use React, a popular JavaScript library for interactive screens, with a secure backend and database behind it. Because React is so widely used, it’s easy to find other developers who can work on your code later.

When a product needs a web app and a mobile app that look the same, we can build both with Flutter from one codebase instead. Either way, we’ll recommend the option that fits your plans and budget.

The cost of web app development depends on how many features you need, how custom the design is and what the app connects to, such as payments or maps. A focused first version costs far less than a full platform, which is why we help you start small.

Every web app project gets a free, detailed quote within 48 hours of our first call. It’s split into milestones, so you can see what each stage costs and when to expect it. For typical ranges, read our guide on what it costs to build an app.

A web app is a big step up from a website, so it isn’t the right place to start for everyone. When a simple page would do, our landing page design service costs much less.